WISCONSIN VS. TCU
97th Rose Bowl Game presented by VIZIO
January 1, 2011 // Rose Bowl Stadium // Pasadena, CA
Led the design and production of collateral materials for the 97th Rose Bowl Game presented by VIZIO. Produced a variety of operational and fan-facing elements – ie: game tickets, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the Rose Bowl Game, its ancillary events and its partnerships, while also adhering to Tournament of Roses brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable New Year experience in Pasadena, CA. The TCU Horned Frogs representing the Mountain West Conference defeated the Wisconsin Badgers representing the Big Ten Conference, 21-19.
