WISCONSIN VS. STANFORD
99th Rose Bowl Game presented by VIZIO
January 1, 2013 // Rose Bowl Stadium // Pasadena, CA
Lead collateral designer for the 2012-13 Pasadena Tournament of Roses and 99th Rose Bowl Game presented by VIZIO. Produced a variety of operational and fan-facing elements – ie: game tickets, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the Rose Bowl Game, its ancillary events and its partnerships, while also adhering to Tournament of Roses brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable New Year experience in Pasadena, CA. The Pac-12 Conference champions Stanford Cardinal defeated the Big Ten Conference champions Wisconsin Badgers, 20-14.
