STANFORD VS. MICHIGAN STATE
100th Rose Bowl Game presented by VIZIO
January 1, 2014 // Rose Bowl Stadium // Pasadena, CA
Lead collateral designer for the 2013-14 Pasadena Tournament of Roses and 100th Rose Bowl Game presented by VIZIO. In celebration of its 100th game in 2014, a new Rose Bowl Game logo was developed to promote the occasion. Produced a variety of operational and fan-facing elements – ie: game tickets, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the Rose Bowl Game, its ancillary events and its partnerships, while also adhering to Tournament of Roses brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable New Year experience in Pasadena, CA. Making their fifth Rose Bowl Game appearance, the Big Ten champion Michigan State Spartans defeated the Pac-12 champion Stanford Cardinal, 24-20. Coincidentally, the first-ever Rose Bowl Game was played on January 1, 1902 and featured Midwestern Michigan defeating Stanford, 49-0.
