"Dreams Come True"
125th Rose Parade® presented by Honda
January 1, 2014 // Colorado Boulevard // Pasadena, CA
Lead collateral designer for the 2013-14 Pasadena Tournament of Roses and the 125th Rose Parade presented by Honda. In celebration of its 125th parade in 2014, a variation of the Rose Parade logo was developed to promote the occasion. Worked with Tournament of Roses president, R. Scott Jenkins, to establish and design his parade theme, and produced a variety of operational and fan-facing elements – ie: brand standards and guidelines, themed press kits, parade poster, parade program, parade tickets, fan guides, Rose Queen and Royal Court materials, event invitations, promotional ads, etc. – that represented the Rose Parade, its ancillary events and its partnerships, while also adhering to Tournament of Roses brand standards. The parade theme artwork was also shared externally across different platforms which helped to provide fans worldwide with a cohesive, fun and memorable New Year experience in Pasadena, CA.
