#2 OREGON VS. #3 FLORIDA STATE
College Football Playoff Semifinal at the
Rose Bowl Game® presented by Northwestern Mutual
January 1, 2015 // Rose Bowl Stadium // Pasadena, CA
Led the design and production of collateral materials for the first-ever College Football Playoff Semifinal at the Rose Bowl Game presented by Northwestern Mutual. Produced a variety of operational and fan-facing elements – ie: game tickets, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the Rose Bowl Game, its ancillary events and its partnerships, while also adhering to both Tournament of Roses and College Football Playoff brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable playoff experience in Pasadena, CA. The Oregon Ducks defeated the Florida State Seminoles 59-20, and earned a trip to Irving, TX where they would go on to play the Ohio State Buckeyes in the inaugural CFP National Championship.