#2 CLEMSON VS. #1 ALABAMA
2017 College Football Playoff National Championship
January 9, 2017 // Raymond James Stadium // Tampa, FL
Lead collateral designer for the 2016-17 College Football Playoff and the third CFP National Championship. Collaborated with a very talented illustrator, David Ensz, on the main graphic. Produced a variety of operational and fan-facing elements that supported each of the departments within the College Football Playoff – ie: brand identity guidelines, game tickets, program cover, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the CFP National Championship, its ancillary events and its partnerships, while also adhering to College Football Playoff brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable championship experience in Tampa, FL. In a national championship rematch, the second-ranked Clemson Tigers defeated the top-ranked Alabama Crimson Tide, 35-31, to win their first national title since 1981.
