#4 ALABAMA VS. #2 GEORGIA
2018 College Football Playoff National Championship
January 8, 2018 // Mercedes-Benz Stadium // Atlanta, GA
Lead collateral designer for the 2017-18 College Football Playoff and the third CFP National Championship. Produced a variety of operational and fan-facing elements that supported each of the departments within the College Football Playoff – ie: brand identity guidelines, game tickets, program cover, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the CFP National Championship, its ancillary events and its partnerships, while also adhering to College Football Playoff brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable championship experience in Atlanta, GA. In an overtime thriller the Alabama Crimson Tide defeated the Georgia Bulldogs, 26-23, to win their second CFP National Championship title.
