#2 CLEMSON VS. #1 ALABAMA
2019 College Football Playoff National Championship
January 7, 2019 // Levi's® Stadium // Santa Clara, CA
Lead collateral designer for the 2018-19 College Football Playoff and the CFP National Championship, which celebrated its fifth anniversary in 2019. Produced a variety of operational and fan-facing elements that supported each of the departments within the College Football Playoff – ie: brand identity guidelines, game tickets, program cover, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the CFP National Championship, its ancillary events and its partnerships, while also adhering to College Football Playoff brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable championship experience in the Bay Area. Making its first visit to the west coast, the College Football Playoff National Championship saw the Clemson Tigers defeat the Alabama Crimson Tide, 44-16, to win their second CFP national title in three years.
