#4 CLEMSON VS. #1 LSU
2020 College Football Playoff National Championship
January 13, 2020 // Mercedes-Benz Superdome // New Orleans, LA
Lead collateral designer for the 2019-20 College Football Playoff and the sixth CFP National Championship. Collaborated with a very talented illustrator, Kateryna Dronova, on the main graphic. Produced a variety of operational and fan-facing elements that supported each of the departments within the College Football Playoff – ie: brand identity guidelines, game tickets, program cover, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the CFP National Championship, its ancillary events and its partnerships, while also adhering to College Football Playoff brand standards. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable championship experience in New Orleans, LA. The host state of Louisiana saw its own LSU Tigers defeat the Clemson Tigers, 42-25, to win their fourth national championship. The victory signified the first time in the CFP era that the #1 ranked team went on to win the national championship trophy.
