#2 AUBURN VS. #1 FLORIDA STATE
2014 VIZIO BCS National Championship
January 6, 2014 // Rose Bowl Stadium // Pasadena, CA
In 2014, the final BCS national championship game was played in Pasadena, CA, and a new logo was created to promote the event. Produced a variety of operational and fan-facing elements – ie: game tickets, parking passes, fan guides, event invitations, promotional ads, etc. – that represented the BCS National Championship, its ancillary events and its partnerships, as well as the Pasadena Tournament of Roses Association. The artwork for the game was shared externally across different platforms which helped provide college football fans with a cohesive, fun and memorable championship experience in Pasadena, CA. The Florida State Seminoles overcame the largest deficit in BCS championship history to defeat the Auburn Tigers, 34-31, and win the national title. This game marked the final BCS national championship before transitioning to a four-team playoff system in 2015.
